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SUSTAINABLE DEVELOPMENT AND THE ENVIRONMENT

For the Energy Industry planner in India, the central question to be answered is " How do we transition the country from a 400 Million Middle Class to a 600 Million Middle Class one without ruining the environment ".

Designing projects with the future in mind therefore forms the conceptual framework for all our projects and the projects we design are aimed at meeting the needs of the present without compromising the ability of future generations to meet their needs.

Projects need to be designed in a way that maintains the integrity of natural systems while enhancing the quality of life. Large projects sometimes involve big changes to the surroundings and therefore while there are bound to be environmental effects, it is possible to greatly minimize these effects and to do so at a cost acceptable to the project sponsors. We believe that it is possible for a business to be socially responsible, to go beyond strict compliance with environmental law and to be highly profitable at the same time.

Busybricís "Education Megaproject" and Crude Oil Reserve Project are both benchmark projects and set new standards for Asia and the world. In addition, Our " Hydrogen Super-highway Project "is currently under development. This project features the latest thinking in clean energy from around the world and deploys state of the art equipment . It is currently being showcased to a few corporate houses and leading thinkers in clean technologies from around the world. We expect to launch the first phase of this project in July 2011.

Project design with a sustainable development objective involves the use of incremental strategies that combine energy conservation , pollution prevention and natural resource protection and regeneration strategies imbedded into the project at the concept stage itself for sustainable development to be translated into reality.

Busybricís Clean energy projects are all based on our core concept of Technology Velocity which postulates that the energy industry will evolve independent of technology developments within conventional Upstream Oil and Gas and the downstream Refining. This has huge implications for hydrocarbon based businesses as developments in nanotechnology could lead to a convergence of the electronics and energy industries thereby killing the hydrocarbon business based as it is on the concept of marginal economics. We are therefore looking at Intel and Samsung , not as chip makers - but as Energy companies.

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